About Project:
We are looking for a highly motivated and data-driven PPC Specialist / Ads Manager to join our marketing team. You will be responsible for managing paid advertising campaigns across multiple platforms, ensuring optimal performance to meet client KPIs and goals. The ideal candidate should have hands-on experience with paid search (Google Ads), paid social (Facebook, Instagram, LinkedIn), and programmatic display.
Requirements:
- 3+ years of experience;
- Proven experience managing PPC campaigns on Google Ads, Facebook Ads, etc.;
- Proficient in Google Analytics, Google Tag Manager, and other analytics platforms;
- Strong understanding of keyword research, bid management, and audience targeting strategies;
- Ability to manage budgets effectively and track performance to KPIs;
- Experience with tools like SEMrush, Ahrefs, or similar;
- Basic knowledge of landing page optimization and A/B testing;
- Excellent analytical skills with the ability to generate data-driven insights;
- Strong written and verbal communication skills;
- Upper-intermediate level of English.
Would be a plus:
- Google Ads and Facebook Blueprint certifications;
- Experience with programmatic advertising platforms (e.g., Display & Video 360);
- Familiarity with eCommerce PPC strategies, including Google Shopping.
Responsibilities:
- Manage and optimize PPC campaigns across Google Ads, Microsoft Ads, Facebook, Instagram, and other advertising platforms;
- Conduct keyword research, competitor analysis, and bid management to maximize ROI;
- Monitor and analyze campaign performance through platforms like Google Analytics, creating reports on key metrics;
- Write engaging ad copy and collaborate with the creative team for high-quality assets;
- Implement A/B tests to improve conversion rates and lower cost-per-acquisition (CPA);
- Stay up-to-date with industry trends and PPC best practices to enhance campaign performance;
- Work closely with other teams (Marketing, SEO, Social Media, Web Development) to align marketing strategies.
Our benefits:
- Professional and career growth promotion;
- Competitive salary;
- Paid vacations and sick leaves;
- Internal Medical Program;
- Program for veterans (which includes mentorship, an accessible office for individuals with disabilities, legal support, and additional benefits);
- Flexible working hours;
- Regular corporate social activities;
- Regular technical training at our office;
- English courses;
- Gym, etc.
